Aetuts+ Weekend Workshop #10 – “Shop Go Shop”
tuts workshop

Aetuts+ Weekend Workshop #10 – “Shop Go Shop”

on Apr 21st 2012 with 5 comments

We’ve recently started a new weekly community project where we’ll be posting a video created by one of our wonderful readers, then ask you all to offer constructive feedback on the work. It’s a great way to learn more about video, express your viewpoint, and have your own content critiqued! Submit your own videos at the bottom.

Quick Ground Rules

  1. Play nice! We’ve deliberately chosen videos that aren’t perfect, so please be constructive with any criticism.
  2. Feel free to offer any type of advice – movement, lighting, color, pacing, etc.
  3. You can also link to videos that you feel offer a great example of this type of content done exceptionally well.

Without further ado, here is this week’s candidate for critique!

“Shop Go Shop“

Story Behind the Project

The project work was made for UMMA, which is a publicity and design agency from Brazil. The client is SHOP GO SHOP, a social media based on buy experiences from users (what’s good, what’s bad…). The briefing of project was clear: promote the new brand showing the differential features of service. The Motion designer is Jean Estevão (who works for Plan2PLay), and was used DUIK TOOLS for animation (IK and Bones, linked with null objects and Puppet Tool).

…the most important thing was to make something “simple” but well-worked

Thinking about the inspiration, the most important thing was to make something “simple” but well-worked. An example of the concept we had looked at was”Turma da Monica“, a Brazilian cartoon. We looked at how simple the drawing was, but at the same time how very awesome the animation and all the objects felt. The challenges about project were just to make it in the schedule date (something like 1 week), but as you know well… there are always other projects on the table, so we had to be efficient!

The client was pleased and received job very very well.

Please let us know what you think in the comments – how would you have approached this project or done things differently?

Interested in submitting your own video? You can do so here!

Adam Everett Miller is everettoptions on Videohive
 
Enjoyed this Post?

Subscribe to our RSS Feed, Follow us on Twitter or simply recommend us to friends and colleagues!

By

Rollover to read this author's bio or click through to see a full list of posts by this author.

I am the editor of Aetuts+. I also run Hello Studios as my 9-5 job. I'd love any feedback about Aetuts+ so don't hesitate to drop me a line. ae@tutsplus.com  

Plus Premium
 
 
  • http://www.creativedojo.net VinhSon Nguyen

    Great transitions, animation, and character illustrations! Really dig the sound effects as well :)
    The only thing that really stood out to me were the drop shadows and bevels. If you’re going to use them, I’d suggest maybe make them a little more subtle or be more consistent with them. The speech bubbles are the only things that have bevels, maybe you could do without them :)

    Also, the color choices are good, but I think the shade of colors are kind of awkward. Great job though!

  • Mickey

    I think this is an excellent piece and I can imagine how satisfied the client must have been.

    That said, I do agree with VinhSon about the color.

    The vignette may be a little too strong and flattens out the image instead of giving it a sense of depth. I also think the colors could have been more saturated – :49 in particular looks flat. Maybe softening the vignette and using saturated gradients as backgrounds would liven things up.

    Otherwise, spot on – great animations and character design!

    • http://www.youtube.com/user/EstevaoJean Jean Estevao

      Hello forgive me for the English, I found the tips very cool and I agree with virtually all, I was not very term option for delivery of the work was encouraged in an afternoon, I could not work more in detail.
      Thanks for the tip

  • Owen

    I think your motion blur sample count was a little low, I also would love if you made the maps consistent from Cartoon World to Google Maps image. It sort of doesn’t fit the theme that well. You could try a Hue/Saturation to make it fit your color scheme.

  • http://www.vimeo.com/plan2play Marcio Farias

    Very very thanks for all supports and feedbacks : ) i really apreciatted.